Analytics for Multi-Location Home Services

Analytics built for multi-location HVAC operators.

See tech utilization, call-to-book rate, and margin by location — in one dashboard, updated daily, with a Monday morning brief that tells you exactly where to focus. Built on top of ServiceTitan, QuickBooks, and Google Ads. No reports to run. No analyst to hire.

Your ServiceTitan dispatch board, your QuickBooks P&L, and your Google Ads dashboard don't talk to each other — so seeing what's actually happening across every location, every tech, and every job category takes hours of spreadsheet work. By the time the numbers come together, they're already a week old. You're running a multi-million-dollar trade business on gut feel and stale reports.

Who We Work With

Built for multi-location trade operators

We work with HVAC, plumbing, and electrical operators running 2+ locations on ServiceTitan or Housecall Pro — and with the GMs, COOs, and PE platforms who run them.

HVAC Owner-Operators

You run 2–10 locations doing $3M–$50M in revenue. You can feel which location is dragging, but you can't prove it on paper — and by the time the numbers come together, the month is gone.

Plumbing & Electrical Operators

Same problems, different jobs. ServiceTitan or Housecall Pro for the field, QuickBooks for the books, Google Ads and CallRail for leads — and no single view that shows whether you're winning or losing.

GMs & Operations Leaders

The owner wants a Monday update. You want tech utilization, call-to-book, and gross margin by location without spending Sunday night in Excel. We build the system that gives both of you the answer.

PE-Backed Roll-Ups

You're consolidating multi-brand home services platforms. We standardize KPI definitions across acquired companies and give your platform team one rolled-up view of utilization, lead conversion, and margin by brand and by location.

You own everything we build. The data warehouse, the dashboards, the automations — all in your accounts, on your bill. No vendor lock-in, no per-seat licensing, no surprises if we ever part ways.
What You'll See

The numbers every multi-location operator should see Monday morning

Pulled live from ServiceTitan, QuickBooks, Google Ads, and CallRail — sliced by location, by tech, and by job category. No spreadsheets. No more waiting on the office to "run the report."

Field Productivity

Tech Utilization Rate

Hours billed ÷ hours available, broken out by tech and by location. See exactly which techs are dragging the average down — and why.

Revenue Performance

Revenue per Tech

Labor productivity across every individual and every location. The number that tells you whether you have a hiring problem or a routing problem.

Lead Funnel

Call-to-Book Rate

Percentage of inbound calls that convert to booked appointments — by CSR, by source, by location. Where leads are leaking before a truck rolls.

Sales Conversion

Estimate-to-Job Conversion

How many of your quotes turn into completed work — broken out by estimator and job category. The lever that drives revenue without spending more on ads.

Operations

Job Completion Rate

Percentage of dispatched jobs that get completed on the first visit. The number that quietly determines tech utilization, margin, and customer reviews.

Profitability

Gross Margin by Location

Margin rolled up company-wide and broken out by location and job type. See where the profit actually comes from — and which location is quietly underwater.

AI-Powered Insights

Ask your business anything

Every engagement comes with automated monitoring, anomaly alerts, and a weekly Monday Brief built in. Sprint C adds a full natural-language layer so anyone on your team — owner, GM, dispatcher — can query the data directly.

Paragon AI — Blue Ridge Home Services (3 locations) ● Live
Which location is underperforming this month?
Charlottesville is running at 62% tech utilization this month — down from 71% last month. Richmond and Roanoke are both above 70%. The biggest driver is a 14% no-show rate at Charlottesville, the highest across all three locations. Worth reviewing the scheduling queue for next week.
What's driving the gap in Roanoke's gross margin?
Roanoke's gross margin is 6 points below the other two locations this quarter. Labor cost is in line — the gap is on the install side. Roanoke's average install ticket is running 11% under Richmond and Charlottesville. Likely a pricing or quoting issue with one or two estimators. Worth a 15-minute pricing review this week.
Ask a question about your data...

Spot the underperforming location early

Ask which location, tech, or CSR is dragging the average down and get a plain-English explanation of why — not just a number.

Understand margin in plain English

No pivot tables, no SQL. Ask why gross margin slipped or which job category is costing you money and get a direct answer.

Monday Brief, automatically written

Every Monday at 6 a.m., a plain-English summary of last week's utilization, lead conversion, and margin lands in your inbox — with three specific actions to take this week.

Grounded in your live data

Every answer pulls from your actual ServiceTitan, QuickBooks, and Google Ads data — never a hallucinated number, never a generic response.

A centralized data foundation isn't just good reporting. It's the infrastructure that makes every AI tool you adopt in the next three years actually work — and most of your competitors won't have it.

How We Work

From scattered data to weekly decisions

We start with a paid audit, prove value fast, then build and manage the system ongoing.

Step 01

Free Intro Call

Free — 20 minutes

A no-pressure conversation to understand your current setup, where the reporting pain is, and whether we're the right fit. No commitment, no pitch deck.

Book a Call
Step 02

Data Clarity Audit

$2,000–$3,500 — scoped to your setup

A strategic assessment of how your ServiceTitan, QuickBooks, and lead-gen data flow today — where the visibility gaps are, what's costing you margin, and what to fix first. Delivered as a written findings doc with a prioritized roadmap and ROI estimate.

  • Intake to map your current stack and reporting workflow
  • Review of KPI gaps against the multi-location operator benchmark
  • Written findings: where margin and lead conversion are leaking
  • Prioritized roadmap with a clear next-step recommendation
Sprint Option A

Data Foundation + Reporting Sprint

From $8,000 — based on number of data sources

For operators starting from scratch. Stop pulling weekly reports by hand and reconciling exports from ServiceTitan, QuickBooks, and Google Ads in spreadsheets. We build the data warehouse and reporting layer so leadership has one trusted view — fixed-price, fully operational.

  • Connect ServiceTitan, QuickBooks, Google Ads, CallRail, and your scheduling system
  • Build the central data warehouse and home services data model
  • Set up monitoring and failure alerts on the data pipelines
  • Build the operator dashboard: utilization, call-to-book, margin by location
  • Automate the weekly leadership report via email
  • Standardize KPI definitions across locations so everyone uses the same numbers
Sprint Option B

Reporting Automation Sprint

From $3,000 — based on number of automations

For operators who already have data centralized but still waste hours every week assembling reports. We build the automation layer on top of what you already have.

  • Build the operator dashboard and KPI views
  • Automate the weekly leadership report via email
  • Create anomaly alerts for utilization, call-to-book, and margin shifts
  • Standardize KPI definitions so locations stop arguing over numbers
  • Cut the time GMs spend on ad hoc reporting requests
Sprint Option C — Add-on to A or B

AI Analytics Layer

From $7,500 — as an add-on to Sprint A or B

Ask any question about your business in plain English and get an answer in seconds — no SQL, no analyst, no waiting on the office to run a report. Pairs with Sprint A or B as the premium intelligence layer.

  • Ask any KPI question in plain English and get an instant, data-grounded answer
  • No SQL or analyst required — owner, GM, or dispatcher can query the data directly
  • Automated Monday Brief writing — tuned to your business and your locations
  • Custom AI assistants for ops, dispatch, and finance — scoped to your data
  • Every answer is grounded in your verified data — no hallucinated numbers, no guesswork
Step 03

Managed Analytics Retainer

$2,000–$5,000 / month

Ongoing management of everything we built — plus a Monday morning brief every week that tells you what happened across every location and what to act on first. The system gets smarter every month.

  • Weekly Monday brief — last week in plain English, three actions for this week
  • Proactive alerts on utilization, call-to-book, and margin anomalies
  • Dashboard updates and KPI refinement as the business grows
  • New automations and data sources added each month
  • Monthly insights call (Growth tier) — one thing you didn't know about your own business

Essential

$2,000–$3,000 / month

Weekly Monday brief, anomaly alerts, dashboard maintenance, ad hoc questions. Best for operators who want reliable ongoing visibility without deep engagement.

Growth

$3,500–$5,000 / month

Everything in Essential, plus new automations and data sources each month, KPI expansion, and a monthly insights call where we surface something the dashboards alone won't tell you.

How It Works

Your tools, connected and working for you

We pull from every system you already run on, centralize it, and turn it into Monday morning decisions.

Your Data Sources
ServiceTitan / Housecall Pro
QuickBooks
Google Ads
CallRail / Call Tracking
Centralized

Data Warehouse

All your data in one place — clean, structured, and automatically updated

Your Deliverables
Live Dashboard
AI Chat Interface
Weekly Monday Brief
Automated Alerts
Why Paragon

What makes us different

We're not a big agency. We're a focused partner that builds the right thing, fast.

You own everything

Every system we build lives in your accounts. No vendor lock-in, no dependency on us to keep the lights on. You keep everything if we ever part ways.

No expensive licenses

We build on best-in-class tools that are powerful, scalable, and cost next to nothing. No bloated software subscriptions — just the right tools for the job.

We think in outcomes, not deliverables

Most agencies hand you a dashboard and disappear. We stay focused on the business question — what decision does this need to enable? — and build backward from there.

The Monday morning brief

Every Monday at 6 a.m., a plain-English email — last week's utilization, lead conversion, and margin by location, plus three specific actions for this week. Designed to be the first thing you read with your coffee.

Built for where AI is going

The data warehouse we build today is the foundation for every AI tool you'll adopt in the next three years. Clean, centralized data is what separates companies that benefit from AI from those that can't use it at all.

Alerts, not just reports

Your system flags problems automatically — a location's call-to-book rate dips, a tech's utilization falls below threshold, a job category's margin slips. You're notified before a bad week becomes a bad month.

See what your operation actually looks like

Book a free 20-minute intro call. We'll learn about your locations, your stack, and where the reporting pain is — and tell you straight up whether we're the right fit. No commitment, no pitch deck.

Book a Free Intro Call